One of the biggest influences on margin success amid rising interest rates will be the ability to manage deposit costs. The market and industry dynamics are unique; we enter this Fed tightening cycle with the most deposit growth we have ever seen in a concentrated period. But questions remain. How will these dynamics influence deposit volatility? What are optimal pricing strategies as rates move? Financial institutions need to map out their deposit game plans now, particularly if the Fed is aggressive early in the cycle to lower inflation.