Joe Kennerson
Transforming Deposit Pricing from an Art to a Science: Five Essential Analyses

Deposits | ALCO | Loans | ALM Strategy | Analytics | MRM Framework
What if deposit pricing could be more of a science and less of an art form?
When I ask bankers how their teams make deposit pricing decisions, they often respond that they “follow their gut,” or that they “react to what competition is doing.”
Of course, taking into consideration local market pricing is a critical component in pricing decisions. But as the Fed continues to aggressively tighten, and deposit competition intensifies (expect it!), it is critical to take a more scientific approach.